Google Data Studio is the go-to platform for combining results from various sources into a single, easy-to-read report. But how does this powerful reporting tool work? What can you do with it? And why is Google Data Studio so useful? We’ll explain everything in this blog.
Google Data Studio is a free tool that allows you to create clear and comprehensive reports. This reporting tool is most commonly used to display website statistics from platforms like Google Analytics or other external sources. For example, have you recently launched a marketing campaign or started working on Search Engine Optimization (SEO)? Then Google Data Studio is an excellent tool to visualize and track the progress of your results.
We’ve been using Google Data Studio for years to make all our reports clear and accessible for our clients. Together with tools like Google Analytics, Google Tag Manager, and Google Search Console, you can transform your website into a true marketing machine. To emphasize the handy features of Google Data Studio, we’ve listed a few benefits of this reporting tool.
Knowledge is power. These days, we want to know everything about our websites. How many visitors do you get each day? How long do they stay on your website? Why do they leave your site? All this data gives you the ammunition to improve your website. Chances are you’re already using multiple sources for your website statistics. Popular data sources include open-source connectors, Google Analytics, and WooCommerce, which are frequently used by companies. With Google Data Studio, you can combine data from multiple sources into one unified report.
Some data sources aren’t publicly available. For these, you’ll incur extra costs with providers like Supermetrics. They retrieve real-time data from sources such as Facebook and LinkedIn.
When using data sources such as Google, Google Data Studio is always up to date and displays live data. The information shown in the reporting tool is always real-time, meaning it’s current. This ensures you’re not working with outdated information and allows you to adjust quickly if your numbers aren’t heading toward the desired goal.
With the numerous functionalities within Google Data Studio, you can track your data with precision. Filters are available for every small segment, ensuring that data is never mixed up. This enables you to work accurately and make adjustments wherever necessary.
A picture is worth a thousand words, and Google Data Studio understands that. You can select statistics and display them in charts and graphs. The reporting tool offers a variety of templates with tables, graphs, charts, or even a geographical map. Take your time exploring the available options. If you prefer to build everything from scratch, Google Data Studio allows you to unleash your creativity and create your own templates with graphs and charts.
When your campaign is already running, you may want to compare its results with the period before the campaign started. This lets you see, backed by data, whether the campaign is achieving its goal or not. Google Data Studio includes a date filter that organizes data by the selected date range. This way, you can analyze differences in results monthly, weekly, or even daily.
Google Data Studio makes it easy to share your reports with others. As a marketer, if you’ve set up a campaign and want to present the results to management, colleagues, or other stakeholders, simply share the Google Data Studio link. This allows everyone to view the same report together, even on different devices.
Do you value the performance of your website? Our proven ResultsMatter program is entirely focused on your results and improving them. When you choose a ResultsMatter program, you’ll receive a monthly report from Google Data Studio tailored to your goals. This could include the rankings of selected keywords, the number of acquired backlinks, the number of referring domains, and the number of (organic) visitors. Do you have a careers website? We can also include metrics like the number of applicants and contact form submissions.
In October 2022, Google Data Studio underwent a name change and is now known as Looker Studio. But the name isn’t the only change to this tool. Several new functionalities have been added to make your work even easier and more efficient. Curious about these new features? Check out our upcoming blog where we’ll update you. Stay tuned!
Need assistance creating a Google Data Studio report? Or would you like training to familiarize yourself with Google Data Studio? Get in touch with 2manydots. Our experienced specialists are happy to help with all your questions about Google Data Studio. After all, knowledge is power!
