Do you want to work data-driven but are not sure if your tools are configured correctly? upendo helps you set up Google Analytics 4, Google Tag Manager and Google Looker Studio intelligently. This way you can be sure that your data is correct and that you will gain insights that are truly useful.
We don’t start with buttons and settings, but with a simple conversation. What do you want to measure? What are your goals? Based on that, we create a measurement plan that fits your business. We make sure the right data is collected, linked and visible in clear dashboards.
Tilburg, Netherlands
We start with a conversation to get your business goals and success factors in focus. We translate these into measurable KPIs and a data structure that logically connects to platforms such as GA4, BigQuery, Piwik Pro and advertising channels.
Based on your measurement plan, we set up tools like Google Analytics 4, Tag Manager, BigQuery and Piwik Pro correctly, including links, tracking and privacy settings, so you collect reliable and complete data.
Then we create a visual dashboard in Google Looker Studio that brings together all the key KPIs, so you can see at a glance how your business is performing and make quick adjustments.
Looking for an alternative to Google Analytics that fully complies with strict privacy regulations? Piwik Pro offers comprehensive analytics without compromising on compliance. We’ll help you set up Piwik Pro properly so you maintain privacy-friendly insights without losing data quality.
Measuring your campaigns doesn’t stop with your website. We ensure that your advertising channels such as Facebook, LinkedIn and Google Ads are seamlessly integrated into your measurement structure. This gives you a complete picture of the entire customer journey, from first click to conversion.
With our clear step-by-step plan, we ensure that everything is right the first time. That way you lay a solid foundation for further growth.
Before we get started, we start with a conversation in which we get your business goals and key success factors clear. We translate these goals into measurable KPIs, so you know exactly what data you need to make good decisions. We also look at specific platform requirements such as GA4, BigQuery, Piwik Pro and advertising channels, so that the entire data structure fits together logically.
Based on your measurement plan, we ensure that all necessary tools such as Google Analytics 4, Google Tag Manager, Google BigQuery, Piwik Pro and advertising platforms are set up correctly. We ensure the right links, tracking settings and configurations so that your data comes in reliably and completely. Of course, we also pay attention to privacy requirements and best practices per platform, so everything is ready for an optimal data-driven approach.
Once the data is properly collected, we translate it into a clear and visual dashboard in Google Looker Studio. Here we bring together all your most important KPIs, including insights from your website, BigQuery datasets and ad campaigns. This allows you to see at a glance how your business is performing and make quick adjustments where necessary, without getting lost in separate reports or complicated spreadsheets.
No wish is too crazy: we take care of the implementation. By linking all your internal systems, you get a complete and reliable insight into your organization.
At upendo, we like to keep it simple. We explain what we do, why we do it and what it gets you. All in plain language, so you can keep an overview. That way we make smart choices together. You know exactly where you stand. Nice, right?
Schedule a free consultation and find out what a good configuration can bring to your business.
